More Crypto Exchanges Verify Reserves, But Questions About Assets Remain

Cryptocurrency exchanges are setting up systems to verify certain assets and liabilities intended to reassure investors and customers in the wake of FTX’s collapse last month, but these measures give limited insight into the companies’ finances.

Several crypto exchanges, including Binance Holdings Ltd. and Crypto.com, in recent months have hired outside auditors to provide a proof of reserves report, an increasingly popular type of attestation that can show the business is solvent and has enough assets to cover its liabilities. Most crypto exchanges are privately held, meaning they don’t have to file financial statements with the Securities and Exchange Commission or get them audited.

The process aims to give investors certainty that their tokens are covered by reserves and their funds are safe, but the reports aren’t as thorough as an audited financial statement.

Binance on Wednesday said it appointed accounting firm Mazars to independently verify its reserves. Crypto.com plans to release an audited proof of reserves in the coming weeks, a spokeswoman said. Several other exchanges have announced their own efforts to build out their proof of reserves systems in varying ways, not all of them involving an outside accounting firm.

These auditors don’t personally sign the attestations, unlike reviews of a public company’s annual financial statements. The proof of reserve attestations aren’t public, but some companies such as Kraken share reserves data with their customers. Kraken allows customers to independently verify that their balances are backed by assets secured by the exchange. Kraken, which completed two proof of reserves over the past year, plans to further expand the number of assets covered in future attestations, a spokeswoman said. Binance couldn’t be reached for comment.

Some crypto exchanges and their audit firms have said they are verifying reserves based on standards set by the American Institute of Certified Public Accountants, which sets rules for the auditing of U.S. private companies.

Concerns over the solvency of currency platforms have taken center stage amid the implosion of FTX, which lent billions of dollars from its own customers to an affiliate, Alameda Research, and prevented FTX customers from accessing their money. FTX, however, also had conducted a full audit of its finances over the past two years from its auditors Armanino LLP and Prager Metis CPAs LLC, an uncommon move within the industry.

“Things like, you know, proof of reserves is helpful,” said Sam Bankman-Fried, the founder of FTX, during a New York Times event earlier this week. He added that customers of crypto exchanges should “look for as rigorous of that as you can look for regulatory reporting.”

Such a third-party verification represents a step toward more transparency around crypto exchanges, but there are significant shortcomings, some academics said. Investors usually don’t get to know whether the platforms have pledged customers’ assets for loans or made changes to their calculations of assets or liabilities in between when the snapshots of reserves are provided. The exchange also gets to determine the frequency with which these attestations are done.

“Investors might assume that this attestation is similar to a full audit when in reality it is not complete and does not disclose the full assets or liabilities nor does it discuss any controls,” said Deniz Appelbaum, assistant professor of accounting and finance at Montclair State University.

A proof of reserves report captures a glimpse of certain exchange-owned assets, such as crypto holdings and fiat cash, which is a government-backed currency with no fixed value, at a specific point in time. But, it typically doesn’t include, for example, noncrypto assets such as shares of a stock trading platform or commercial paper. The verifications are useless unless auditors constantly provide them due to the high trading volatility of crypto values, Ms. Appelbaum said.

Exchanges could have hidden liabilities and have creditor claims to their digital assets, but such details won’t be clear from a proof of reserves statement, said Vivian Fang, a professor of accounting at the University of Minnesota. “Whether somebody else has claims over these digital assets isn’t certain,” she said.

Companies using third-party verification also don’t have to provide auditors with information about assets or liabilities that are off the blockchain, which means there may not be visibility on their nondigital assets.

U.S. regulators are facing growing pressure to force crypto firms into compliance with investor-protection laws. The SEC under Chair Gary Gensler has vowed to crack down on the crypto market and has called for more exchanges to register with the regulator, but hasn’t directly commented on platforms’ use of proof of reserves.

The regulator in March told companies that report to the SEC, including cryptocurrency exchanges, to disclose the digital tokens they hold for customers on their balance sheets. Companies have complied with this since it went into effect in June. Coinbase Global Inc. last month reported $95.11 billion in both customer crypto assets and liabilities for the quarter ended Sept. 30, up from $88.45 billion the previous quarter, filings show. The SEC declined to comment.

The SEC’s audit watchdog, the Public Company Accounting Oversight Board, can’t inspect the audits of private crypto companies, such as BlockFi Inc. and FTX, which both recently filed for bankruptcy. Still, the PCAOB encourages investors to review reports on the work those companies’ auditors have done, Chair Erica Williams said at a conference Tuesday.

Proof of reserves will likely become more popular among crypto firms in the coming months, in part to maintain trust from customers, said Campbell Harvey, a finance professor at Duke University.

“They are desperate to do something because the level of trust has plummeted,” he said. “Right now the level of opacity is unacceptable, so they have to do something and this is one thing that they can do.”

Source: wsj.com

Meta Oversight Board calls for overhaul of controversial ‘cross-check’ system for VIPs

Meta Platforms’ Oversight Board recommended on Tuesday that the company revamp its system exempting high-profile users from its rules, saying the practice privileged the powerful and allowed business interests to influence content decisions.

The arrangement, called cross-check, adds a layer of enforcement review for millions of Facebook and Instagram accounts belonging to celebrities, politicians and other influential users, allowing them extra leeway to post content that violates the company’s policies.

Cross-check “prioritizes users of commercial value to Meta and as structured does not meet Meta’s human rights responsibilities and company values,” Oversight Board director Thomas Hughes said in a statement announcing the decision.

The board had been reviewing the cross-check program since last year, when whistleblower Frances Haugen exposed the extent of the system by leaking internal company documents to the Wall Street Journal.

Those documents revealed that the program was both larger and more forgiving of influential users than Meta had previously told the Oversight Board, which is funded by the company through a trust and operates independently.

Without controls on eligibility or governance, cross-check sprawled to include nearly anyone with a substantial online following, although even with millions of members it represents a tiny slice of Meta’s 3.7 billion total users.

In 2019, the system blocked the company’s moderators from removing nude photos of a woman posted by Brazilian soccer star Neymar, even though the post violated Meta’s rules against “nonconsensual intimate imagery,” according to the WSJ report.

The board at the time of the report rebuked Meta for not being “fully forthcoming” in its disclosures about cross-check.

In the opinion it issued on Tuesday, the board said it agreed that Meta needed mechanisms to address enforcement mistakes, given the extraordinary volume of user-generated content the company moderates each day.

However, it added, Meta “has a responsibility to address these larger problems in ways that benefit all users and not just a select few.”

It made 32 recommendations that it said would structure the program more equitably, including transparency requirements, audits of the system’s impact and a more systematic approach to eligibility.

State actors, it said, should continue to be eligible for inclusion in the program, but based only on publicly available criteria, with no other special preferences.

The Oversight Board’s policy recommendations are not binding, but Meta is required to respond to them, normally within 60 days.

A spokeswoman for the Oversight Board said the company had asked for and received an extension in this case, so it would have 90 days to respond.

Source: reuters.com

Global airlines see return to profitability in 2023

The global airline industry will become profitable again next year for the first time since 2019 as a resurgence of air travel continues following nearly two years of COVID-19 restrictions, an industry association said on Tuesday.

Airlines lost tens of billions of dollars in 2020 and 2021 due to the pandemic, but air travel has partially recovered and some airports have struggled to cope.

The International Air Transport Association (IATA) now expects a net profit of $4.7 billion for the industry next year, with more than 4 billion passengers set to fly. It had previously said only that profits were “within reach” in 2023.

For 2022, IATA narrowed its forecast for industry-wide losses to $6.9 billion from $9.7 billion.

“That is a great achievement considering the scale of the financial and economic damage caused by government-imposed pandemic restrictions,” said IATA Director General Willie Walsh, commenting on the projected return to profit in 2023.

But the former British Airways and IAG boss warned that many airlines will continue to struggle next year, citing regulations, high costs and inconsistent government policies – and reopening a long-running war of words with airports.

“It’s very important that everybody understands just how fragile the recovery is. Yes we are recovering; yes the momentum is improving; yes, we expect it to continue to improve in 2023,” Walsh told an annual media briefing.

“But the margins we are operating with are very small and we cannot tolerate a situation where airports in particular attempt to gouge airlines and their passengers by significant increase in airport charges. Every single cent matters.”

Airports complain they did not get state support available to traditional carriers and have pointed the finger back at airlines in a row over the pandemic-linked travel disruption. The airport industry’s trade association was not immediately available for comment.

DOWNSIDE RISK

IATA believes global air traffic levels will return to pre-COVID or 2019 levels by 2024, led by the United States and with Asia-Pacific “notably lagging.”

IATA Chief Economist Marie Owens Thomsen warned that the risk to the latest forecasts on the sector remained “skewed to the downside” and the “key variable” would be China.

Beijing has begun easing draconian zero-COVID policies designed to stamp out transmission. It may announce 10 new COVID-19 easing measures as early as Wednesday, two sources with knowledge of the matter told Reuters on Monday, supplementing 20 unveiled in November.

If China does not loosen restrictions, airlines’ profitability would be affected.

Another risk for the 2023 outlook is that some economies fall into recession, it said.

Walsh also hit out at jet manufacturers who were struggling to deliver aircraft and blaming their supply chains.

“It is causing a lot of frustration. It is adding to the cost base. When I speak privately to CEOs it’s creating a lot of anger,” he said.

Walsh said airlines had survived the worst of the downturns, though Europe’s fragmented market remained an area to watch.

“I think the challenge for some airlines still exists, because as we’ve seen, the industry is still only marginally profitable. In fact, in Europe we can say we are breakeven,” Walsh said.

“So there’s clearly still financial pressure. The difference is airlines are generating cash now. Liquidity was the critical issue.”

Source: finance.yahoo.com

Countdown begins to Fed’s last meeting of 2022: What to know this week

A parcel of economic data awaits Wall Street this week as investors inch closer to the Federal Reserve’s final rate-setting meeting this year.

New readings on the producer price index (PPI) – which measures inflation at the wholesale level – durable goods orders, and consumer sentiment lead the economic calendar in importance. Meanwhile, a few more earnings reports will close the curtain on third-quarter reporting season.

U.S. central bank officials are scheduled to convene Dec. 13-14 and expected to lift their benchmark interest rate by 50 basis points. Federal Reserve members have entered a blackout period ahead of the gathering, which limits public speaking engagements ahead of policy-setting meetings.

Data releases monitored most closely for Fed clues include the monthly jobs report, which blew expectations for November on Friday, and Consumer Price Index data – next out Dec. 13 – as they are two of the most comprehensive economic releases used by officials to set policy. Until the fresh CPI data comes out, a gauge of producer prices will give traders another look at where inflation is trending.


Economists surveyed by Bloomberg expect November’s PPI rose 0.2%, a climb on par with the prior month, while moderating to 7.1% from 8.0% on an annual basis over the period. Core PPI, which strips out the volatile food and energy components, is expected to have increased by the same monthly margin as the headline reading while slipping dropping from 5.8% to 6.7% year over year.

The inflation picture may have started to look different if the U.S. hadn’t narrowly avoided a nationwide strike by railway workers, a stoppage that was expected to have devastated the economy and hit wholesalers particularly hard, after Congress hastily passed legislation to impose conditions from a tentative deal reached in September.

As things stands, the forecast of a 50-basis-point rate increase next week is shared by markets and Wall Street megabanks, and particularly after the view was largely affirmed by Fed Chair Jerome Powell on Wednesday during a speech in Washington D.C.

“Monetary policy affects the economy and inflation with uncertain lags, and the full effects of our rapid tightening so far are yet to be felt,” he said. “Thus, it makes sense to moderate the pace of our rate increases as we approach the level of restraint that will be sufficient to bring inflation down.”

Powell added that the “time for moderating the pace of rate increases may come as soon as the December meeting.”

And while expectations for a downshift from the 0.75% hikes delivered over the past four meetings are largely priced in, investors now wonder how much longer the central bank’s tightening campaign will last, how high the federal funds rate will go, and how long it will stay there before any cuts.

Bank of America projects the terminal rate to reach a range of 5.00%-5.25%, a view many of its megabank peers share, though BofA Chief Economist Michael Gapen speculated in a call with reporters last week that the rate may go as high as 6% due to the tremendous momentum of the labor market.

“Risks to our outlook for Fed policy are skewed toward higher terminal rates given the persistent imbalance between labor supply and labor demand,” Bofa strategists led by Gapen stated in a note released Friday after November’s hot jobs report. “A slower pace of hikes seems appropriate from a risk management perspective, but strength in labor markets, in our view, likely means the Fed will have to lean in the direction of doing more, not less, to put inflation on a sustainable downward trajectory.”

With a slower pace and eventual pause on rates seemingly underway, Wall Street’s attention has turned to the longer term impacts of a higher rate environment on growth. In weekly commentary, Baird’s Ross Mayfield and Nicholas Bohnsack, president and head of portfolio strategy at Strategas, a Baird company, predicted that even if inflation continues a downtrend, the cost of getting levels from 4% to the Federal Reserve’s long-term price stability target of 2% becomes “increasingly higher.”

“It would likely come with some significant shakeout amongst businesses and the labor market,” they said in a note. “Ultimately, we think they’ll slow the pace at which they’re raising rates and then take a long time to observe the landscape and the impact that may have.”

This view was shared by BlackRock Chief Executive Officer Larry Fink, who said at a conference last week that he’s confident inflation will come down — just not to the 2% level and amid a period of economic stagnation.

At the Dealbook Summit in New York on Wednesday, Fink expressed fears of waking up in a world of “2ish-3%” interest rates with “3-4%” inflation.

Elsewhere in the week ahead, an OPEC+ meeting this weekend will place energy markets into focus. The oil cartel agreed to maintain current production levels to assess the global oil market as uncertainty over China and Russia looms over the commodity. The U.S. joined the European Union, the Group of Seven nations, and Australia on Friday in capping the price of Russian oil at $60 a barrel.

On the earnings front, headliners set to round out the season include Campbell Soup (CPB), GameStop (GME), Broadcom (AVGO), Chewy (CHWY), lululemon athletica (LULU), and Oracle (ORCL).

While the third quarter has seen results that were largely better than feared, Wall Street strategists have warned of zero earnings growth ahead.

 

In October and November, analysts lowered earnings estimates on S&P 500 companies for the fourth quarter by a larger-than-average margin, according to data from FactSet Research. The bottom-up earnings per share estimate for Q4 decreased by 5.6% to $54.58 from $57.79 between September 30 to November 30.

“There’s something to be said for the idea that inflation creates this money illusion, where the level of sales and profits remain elevated simply because prices are higher, especially relative to what might be considered a normal-sized drop in earnings associated with recession,” Mayfield and Bohnsack also said. “When you incorporate that, it looks like the economy’s not being damaged as much.”

Consequently, they added, “what we’re very focused on is corporate profit margins and the level of profitability, and there we have started to see some real acute pain across the landscape. We’d anticipate that earnings estimates keep moving lower as corporate guidance softens and costs continue to increase.”

Source: finance.yahoo.com

Lamborghini CEO: We are selling ‘more cars than we are able to produce’

Every December, the well-heeled and art world cognoscenti flock to South Florida for this week’s Art Basel Miami (though many would like to forget about last year’s NFT-driven mania).

High-end automakers are on display as well, including Rolls-Royce, Porsche, and Lamborghini.

For Lamborghini, it was a chance to show off its latest creation — the absolutely wild Huracán Sterrato, an off-road version of its two-door supercar.

Despite concerns over the macro economic environment, the ultra-wealthy are not slowing down their spending at all, and for Lamborghini this is being reflected in its order books.

“We are still going strong — We are selling, every month, more cars than we are able to produce despite the fact that we already increased production twice this year,” Lamborghini CEO Stephan Winkelmann told. “We have an order bank which is higher than 18 months already, and all … the things you were mentioning — interest rates going up, inflation, energy costs — this is so far not affecting us.”


That sizable order bank will likely hand Lamborghini yet another record-breaking year, despite ongoing concerns over parts shortages and COVID-related supply chain disruptions.

Lamborghini clients want more luxury sports cars, including those that go off-road, or “road adjacent.”

The Sterrato was said to be a passion project of Winkelmann’s, and he is decidedly excited about it. And it will be the last of its kind at Lamborghini – a car with a purely gas-powered engine.

“We always do unexpected things – so the Huracán Sterrato is one of those things,” he says. “Lamborghini is big in four-wheel-drive cars, and this is also the last internal combustion engine-only car which we are going to launch. From next year, [the cars] will be all hybrid cars coming to the market – so this is, for us, also a big deal.”


The Sterrato’s powertrain consists of Lamborghini’s sweet-sounding 5.2-liter V10 engine with a slightly detuned power output of 610 hp and 413 lb-ft. of torque, mated to a 7-speed dual-clutch transmission and electronically controlled all-wheel drive system with a mechanical locking rear differential, for increased traction on sandy and dirt covered roads. Despite its increased ride height and beefed up off-road mechanicals, Lamborghni says the Sterrato can hit 0-60 mph in 3.4 seconds, on the way to a top speed of 160 mph, which is limited given the tires and setup of the car.


The Sterrato may be Lamborghini’s swan song in the naturally aspirated ICE era, as the company moves forward with its electrification game plan.

“We are going hybridize all of our lineup,” Winkelmann said about the company’s vision for the next two years. “The first [hybrid] will be based on our new V-12 cylinder car with a plug-in hybrid system, and then, in ’24, we will have the new plug-in of the Urus, and then the all-new Huracán by the end of 2024. And at the end of this decade, we will have a new model, model number four, which will be then the first full electric car.”

Lamborghini is targeting 2028 for the reveal of that pure-electric car. While it may seem like an eternity in the auto world, Lamborghini is going where its clients want to be, dragging them to the future, ever so slightly.

As for what’s next for the company itself, it’s been rumored that Lamborghini would be the next Volkswagen (VOW.DE) portfolio company to go public. Winkelmann has even discussed preparations for an IPO in the past.

But for today, from the sunny shores of Miami Beach, he was mum about a potential listing — for now.

“No, there is nothing planned for Lamborghini,” he said with a smile.

Source: finance.yahoo.com

Apple’s VR Headset Might Be Its Biggest Flop in Decades — Here’s Who the Real Winners Will Be

The virtual reality (VR) market has been heating up, with dozens of major players and startups rolling out their versions of the original Oculus.

The clear winner is currently Meta Platforms Inc. (NASDAQ: META) with a reported 90% market share in the VR industry. This is in line with the company’s massive spending in the sector. Meta has spent over $100 billion on building out its VR and metaverse goals, which has yet to pay off, resulting in a roughly 70% decline in its stock price this year.

Despite Meta’s massive market share and willingness to spend absurd sums of money in the space, this hasn’t deterred others from trying to cut out a slice of the market. The runner-up is likely ByteDance Inc. — parent company of TikTok — with its Pico headset series, but Apple Inc. (NASDAQ: AAPL) is set to release a VR headset in 2023.

While many have failed to compete on the hardware side, others have found success on the gaming, marketplace and infrastructure side of things. Dozens of popular VR games like Beat Saber and Contractors have made millions with their fun takes on the VR genre.

VR is a brand new platform, which means startups have the ability to carve out viral popularity and become the next VR for Call of Duty. Further, startups like Gameflip have sold over $140 million of in-game and digital content and building out the next generation of gaming marketplaces. Gameflip is raising funds on StartEngine, which means anyone can invest!

While many are expecting Apple’s headset to be a massive player in the VR headset realm, it might end up dead on arrival. Not only will dethroning Meta be difficult for anyone — even Apple — there are also a number of other factors going into this. Mainly, while the VR market is expected to grow even if Apple manages to take a substantial portion of the current market, it wouldn’t be taking much.

Meta’s Quest Store has only sold about $1.5 billion in games and apps since 2019, resulting in under $500 million in revenue. For its VR headsets, that number is slightly better at 15 million headsets sold. At an average of about $500 per headset, that translates into roughly $7.5 billion in revenue. While these aren’t small numbers in the grand scheme of things, it took over $100 billion to get there. Given Meta’s market dominance and the relatively small size of the potential market share that Apple could take, it could spell disaster.

Apple’s VR headset is set to be priced between $2,000 and $2,500. This is over four times as much as Meta’s popular Quest 2 and double the price of its premium headset, the Quest Pro. While the headset is likely to have more features, the real problem will be the lack of infrastructure. There are PC VR options, but Meta has spent billions of dollars building out its VR apps, games, story and other infrastructure over the last several years. With Apple’s massive market share, it will be hard to attract developers to come to its platform to make games and apps. This ultimately creates a chicken-or-the-egg problem by which Apple needs developers to gain traction, but developers need Apple to gain traction before they will develop on the platform.

This isn’t the first time this has happened to a major player either. Most famously is the Microsoft Corp. (NASDAQ: MSFT) flop with the initial release of its Windows phone. This exact problem happened, and it cost them billions and took years to recover.

It’s anyone’s guess what will happen, but there might be a better and different play entirely. With new markets like this, it’s often easier for startups to take advantage of the lack of key players in certain niche areas of the market. With changes in recent law, anyone can invest in startups. Startups like Gameflip offer high-risk, high-reward startup investing options that, if successful, can carve out profitable niches in these emerging markets that scale to become bigger players as the market grows. Several other VR startups are raising funds on StartEngine, and StartEngine itself is also open for investment.

 

Source: finance.yahoo.com

Vietnamese Tesla Rival Sets Sail for the U.S. Market

VinFast is shipping 999 of its electric vehicles to California as the Vietnamese company looks for a place in the U.S. market.

The Vietnam-based electric vehicle maker is taking the slow boat to California as it sends its first batch of 999 VF 8s, the company’s 5-seater electric SUV, to America aboard the Silver Queen, a Panamanian charter ship.

The Silver Queen is expected to arrive in the Golden State about 20 days after departing from MPC Port in Haiphong, Vietnam.

The company, which held a ceremony to mark the occasion on Nov. 25., said the first VinFast customers in the US can expect their cars by the end of December.


“The export of the first 999 VF 8s is a significant event for VinFast and Vingroup and a proud historical milestone for the Vietnamese automotive industry,” Nguyen Viet Quang, vice chairman and CEO of Vingroup, said in a statement. “It affirms that Vietnam has successfully produced high-quality standards electric vehicles that are ready to compete in the international market.”

The news of the shipment follows the company’s Nov. 17 announcement at the Los Angeles Auto Show, where VinFast said it had received an order from Autonomy, the nation’s largest electric vehicle subscription company, for more than 2,500 VF 8 and VF 9 vehicles.

Established in 2017, VinFast is part of the VinGroup conglomerate, which was founded by Pham Nhat Vuong, Vietnam’s first billionaire.

“The VinGroup has a lot of resources and they are investing those resources to enter the American and European markets,” said Tung Bui, information technology management professor with the University of Hawaii at Manoa’s Shidler College of Business.

Filling the Void

Bui said it was too early to tell how VinFast will fare in the U.S., “but they have followed the marketing strategy of Hyundai when it entered the U.S. market in 1986:”

“There is currently a void for affordable luxury EVs and VinFast is trying to fill this void with an entry point of $45,000,” he said. “They also have an aggressive second-to-none warranty service: 10 years or 200,000 whatever comes first. This is a strong signal of quality.”

Bui said that the company’s timing is good, since battery technologies are getting better and cheaper.

“In the domestic market, VinFast is rolling out a line of electric motorcycles,” he said. “Vietnam is still recovering from Covid, the economy has nicely return to full production, and they are benefiting from the US-China trade war, with many factory relocating from China or developing in Vietnam.”

Vietnam’s economic recovery accelerated over the last six months on the back of resilient manufacturing and a robust rebound in services, according to a World Bank study.

The report said the recovery is facing such risks as growth slowdown or stagflation in main export markets, further commodity price shocks, continued disruption of global supply chains, or the emergence of new COVID-19 variants.

VinFast said in July that it had received a $1.2 billion incentive package from the State of North Carolina for its electric vehicle manufacturing facility at the Triangle Innovation Point in Chatham County.

The facility will cover 2,000 acres, with sections for electric cars and buses production and assembly, and ancillary industries for suppliers. The factory is designed to reach the capacity of 150,000 vehicles per year.

Closer to Customers

“While VinFast has a production facility in Haiphong they believe the investment in the NC plant positions them to compete more effectively in the U.S. against Tesla and other EV manufacturers,” said Michael Goldberg, a professor with the Weatherhead School of Management at Case Western Reserve University. “It reminds me a bit of Honda’s decision to open a production facility in Ohio in 1982 to get closer to customers here.”

Goldberg said “it will be a challenge for VinFast to control costs in the US as opposed to manufacturing in Vietnam but they think it is a risk worth taking.”

“Like many conglomerates in Asia, VinGroup is involved in quite a few businesses and have deep pockets,” he said. “So VinFast is not a thinly capitalized startup in the EV space. They can count on support through VinGroup as they go through their capital intensive market launch in the U.S.”

In September, VinFast Chief Financial Officer David Mansfield said the company is looking to conduct its U.S. initial public offering sometime in 2023, according to Bloomberg, which would make VinFast one of the first Vietnamese companies to be traded on an American market.

Ivan Small, associate professor of anthropology and international studies at Central Connecticut State University, wrote last year that many auto companies “ranging from Peugeot to Isuzu have entered and subsequently exited the US auto market,” and startups have an even harder time.

Growing a Global Presence

VinFast’s “investment in the American market demonstrates the company’s commitment to succeed by growing a global presence,” Small said in an article posted by the ISEAS–Yusof Ishak Institute, a research institution under the scope of the Ministry of Education in Singapore.

“By focusing on electrical vehicle sales in America, VinFast sees an opportunity to leap frog into a transition market where industry leaders are no longer necessarily established original equipment manufacturers,” he added.

Small said Vinfast sees competition with companies like Tesla (TSLA) – Get Free Report as well as many others, such as Amazon (AMZN) – Get Free Report backed Rivian (RIVN) – Get Free Report,, “that are banking that they can attract new customers based on experimental innovation and competitive price points.”

“New technologies often attract younger buyers willing to try brands that are not yet established,” he added.

Small said that “rather than focusing on access to next door China, the world’s largest auto market, Vingroup has turned to the second largest, yet ‘original, global auto market – the United States, to establish international brand recognition.”

He cited several likely reasons for this strategy, including ongoing Vietnam-China political tensions, “the historical complications for foreign automotive companies depending on Chinese joint venture partners, and the Chinese government’s sensitivity to green vehicle competition, a key industrial development sector that has received strategic support from Beijing.”

Source: finance.yahoo.com